I wanted to make a film that wouldn't just appeal to Formula One fans. That's what the great sports documentaries do - 'Hoop Dreams,' 'When We Were Kings' - they're human dramas first, sport second, if at all.
I'm a sport fan. So, I have always watched everything, and I used to watch racing. Formula One was always on. The genius about it is that it's on at lunchtime on a Sunday.
There are no drivers like Formula One drivers. They are engineers, in a way. They are driving manual cars one-handed at 200 miles per hour around streets in Monaco. These cars use the ultimate in technology.
To be teammates in Formula One actually means you are first rivals, not really mates.
When I was given the opportunity to direct 'Senna,' I decided the film had to work for audiences who disliked sport or had never seen a Formula One race in their lives. It had to thrill and emotionally engage people who had never heard of Ayrton Senna.
Because I believe in God and have faith in God, it doesn't mean I am immortal. It doesn't mean I am immune, as has been claimed. I am as scared as anyone of getting hurt, especially driving a Formula One car.
They say Formula One is a market which it can't be, obviously. Our market is independent, it's a sport.
I think one thing Liberty finds frustrating is a lot of this business is conducted through the media. That's something they're not used to with American sport. There's that constant comparison of America sport and franchises verses Formula One - American sport works in America, it doesn't work globally.
You've got different governments and manufacturers saying, 'Oh, we'll be electric and autonomous by 2030 or whatever.' In my view Formula One is at a crossroads. What is its purpose? We have Formula E, and a lot of manufacturers are morphing into that area. But the emotion, the entertainment, the excitement of those cars just isn't there.